Women’s Movement is the first feminist women’s magazine in the Serbo-Croatian (and Slovenian-speaking) area. It belongs to the genre of women’s magazines intended for women, women lead the editorial policy and explicitly or implicitly have a clear feminist program.

Gender-sensitive language (GSL) is studied by feminist linguistics, and its consistent use and standardization in public and official use is the main objective of feminist agency in the language. In this regard, it is necessary to research how the linguistic expressions for naming women, as well as discourse strategies when talking about women, were used and how they have changed over time. Of particular importance is how feminists themselves did this in feminist literature, in this case in the Women’s Movement magazine.

The aim of this paper is to investigate how women are presented when women write about other women, and about themselves, and for this purpose, I list the nouns that denote women selected from the Women’s Movement magazine.

The corpus consists of 34 exemplars of the Women’s Movement magazine, published over three years: in the first year of appearance, i.e. 1920 (9 volumes), the last year, 1938 (1 volume), and in the middle one, 1929 (23 volumes). The methodological framework is based on discourse analysis and feminist content analysis.

The main findings show that feminist editors and authors of articles in the magazine most often consistently use GSL when they talk about other feminists (a female president), name new occupations for women (a female telephone operator), or talk about women in general (female ancestors). The use of GSL is absent when they refer to themselves (the owner) or address the readership (our readers).

This analysis indicates that it is necessary to use diachronic research on the use of GSL with the empirical material, not only of feminist literature, but also with other written forms of public and official use of the Serbian (Serbo-Croatian) language in the past, with the ultimate goal to achieve normalization and standardization of GSL. This research is an initial contribution to this requirement.

Key Words: discourse analysis, feminist magazines, gender, gender-sensitive language

Bašaragin, Margareta (2020). „Upotreba rodno osetljivog jezika u feminističkom časopisu Ženski pokret / Use of gender-sensitive language in the feminist Women’s Movement magazine“, Knjiga sažetaka sa Međunarodnog naučnog skupa Časopis Ženski pokret (1920-1938), Institut za književnost i umetnot, Beograd, 18-19.

Ph. D. Margareta Bašaragin